Do we like to be told what to do?

Do we like to be told what to do?

Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a little towards individuals from government mandates. Data held within AMSR suggest that a large majority are well-disposed to this. Most of us are happy with the principle...
Is staying in our new reality?

Is staying in our new reality?

Staying in is set to be our new reality, for however long it proves. Going for an evening out is off the agenda.  For some, this will mean finding new ways to keep occupied at home.  For the majority however, an evening in was already their preference. Fully half of...
Are we fit for the future?

Are we fit for the future?

As we hunker down, with most of us spending the majority of our time at home, it’s important to focus on our individual health and wellbeing. Guidance on exercising once a day is being repeated frequently.  Might the current crisis spur the nation into taking more...
BBC studies added to the Archive

BBC studies added to the Archive

AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...