How typical a wine drinker is Bridget Jones?
In the 2025 film Bridget Jones: Mad about the Boy the much-loved lead character is still portrayed as a wine drinker, as she was in the original Bridget Jones’s Diary book of 1996 and the 2001 film. Back then her liking was for chardonnay, usually in a large glass....
US presidential elections: is the UK more interested in issues than personalities?
Recent US presidential elections have been extensively covered in the British press. What is interesting, though, is that in the past, British pollsters appear to have been more interested in attitudes to the election process and individual issues than in the...
Was the Cinzano ad campaign a win for the entire category?
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...