BBC studies added to the Archive

BBC studies added to the Archive

AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
Have attitudes to the environment changed?

Have attitudes to the environment changed?

The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s.  Some of its attitude statements have remained constant; others have been added or removed to reflect changing times.  The area of greatest change has been...
Does school choice matter to parents?

Does school choice matter to parents?

As our schools reassemble after the long summer break, we can look at attitudes towards parents’ choice of school to send their children to.  A recent study conducted in 2016 among 1,000 parents for HCSS Education found 67% agreeing that parents should have the basic...
Is binge drinking OK?

Is binge drinking OK?

Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...
Is sexual harassment old news?

Is sexual harassment old news?

1992’s workforce knew very well what constituted sexual harassment.  What was tolerated then is unacceptable now. Inappropriate behaviour in some high-profile environments is headline news today, but it has long been a matter for concern.  25 years ago in 1992, the...