Sep 29, 2025 | Brands, Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Aug 28, 2025 | Social history, Stories
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
Aug 6, 2025 | in-depth essay
Lucy Banister Lucy Banister started as a qualitative researcher in 1995, having come from an ad agency background. Her first job was at qual company Davies Riley-Smith Maclay where she was trained by the legendary Prosper Riley-Smith. She joined in 1995 and then in...
Aug 6, 2025 | Social history, Stories
Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had match tickets or who followed from a distance it was very exciting. But the sport’s administrators and followers are...
Aug 4, 2025 | in-depth essay
Ben Clements Ben Clements is Associate Professor in Politics, in the School of History, Politics and International Relations. University of Leicester. His research interests include British public opinion towards foreign and defence policy in the post-war period. He...
