Typical Characteristics of a Teenage Girl in the 1970s

Lorna Lawrence Lorna Lawrence has worked in Clinical Research for over 40 years – with the Cancer Research Campaign, in the field of medical devices, and with a contract research organisation.  From 2000, Lorna became a freelance Medical Writer, alongside...
Was 1989 the tipping point in ‘Designer’ Fashion?

Was 1989 the tipping point in ‘Designer’ Fashion?

“There’s no point buying £40 shoes for a £400 suit” says a respondent in a 1989 study for Adidas, who were looking to launch an international lifestyle brand (including shoes). The report, held within AMSR, summarises the UK qualitative research, and...
Were Easter Eggs ever a boy thing?

Were Easter Eggs ever a boy thing?

The Easter Egg market is a dynamic one – in the children’s sector in particular, the offer changes from year to year to reflect the latest trends. But how about the gender bias? The Archive of Market & Social Research offers insights from qualitative work in the...