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The Effectiveness of Magazine Advertising in Print and Digital Formats

The Effectiveness of Magazine Advertising in Print and Digital Formats

Jul 27, 2026 | in-depth essay

Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...
The Effectiveness of Magazine Advertising in Print and Digital Formats

Reading Magazines: the move to Digital and its effect on Advertising

Jul 15, 2026 | in-depth essay

Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...
The Effectiveness of Magazine Advertising in Print and Digital Formats

The effectiveness of advertising in magazines – what the archive can tell us

Jul 15, 2026 | in-depth essay

Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...

The Effectiveness of Magazine Advertising in Print and Digital Formats

Jul 15, 2026 | in-depth essay

Devised by AMSR Why the Magazine Environment MattersTo understand whether magazine advertising is effective, it helps to begin with how people actually use magazines. Unlike many other media, magazines are actively chosen. Readers buy or access titles that reflect...
How has Andy Burnham fared in past opinion polls?

How has Andy Burnham fared in past opinion polls?

Jul 13, 2026 | Politics and government policy, Stories

Andy Burnham’s victory in the Makerfield by-election, expected to be swiftly followed by his unopposed elevation to leadership of the Labour party and thus Prime Minister, prompts an examination of past polling results to see how his stock has risen. Andy Burnham’s...
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