Jul 2, 2026 | Advertising and media, Stories
Penelope Keith: an AMSR tribute There is a Penelope Keith for every age. To Boomers, she’s Margot Ledbetter, horrified to be living next-door to Tom and Barbara’s garden smallholding in Surbiton. To Gen X, she’s Audrey fforbes-Hamilton in To the Manor Born. And to...
Jun 26, 2026 | Advertising and media, Brands, Stories
Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV advertising, it’s been on quite a journey. Research reports held within AMSR tell the story… From Launch to Success: The Making...
Jun 26, 2026 | in-depth essay
Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
Jun 26, 2026 | in-depth essay
Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...
