Are upmarket consumers more likely to switch suppliers?
The latest advice seems to be that, at present, it is unlikely to be worth trying to switch gas and electricity suppliers at least until prices have stabilised. In fact, TGI data from the Archive suggest that switching has never been a top priority for consumers; also...
Research Matters article: Phyllis Macfarlane explains the value of the AMSR
Phyllis Macfarlane, Chair of the AMSR’s Content Committee, has written an article for the SRA’s Research Matters magazine in which she takes a look back to the early days of the Archive of Social and Market Research in 2016, and then brings readers up to...
John Bittlestone shares insights into the history of cinema research
Phyllis Macfarlane, Chair of the AMSR’s Content Committee, recently had the opportunity to interview John Bittlestone about his life and experiences in cinema research, particularly in London in the 1960s. The interview took place in three phases, each of which...