Sep 29, 2025 | Brands, Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Sep 22, 2024 | Politics and government policy, Stories
The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members of the public – her 1985 Conservative party conference speech imagined a society “where owning shares is as common as...
Nov 28, 2022 | Brands, Stories
Kantar recently published TGI figures reporting that 65% of GB adults have played either Lotto, Euromillions or scratchcards in the last 12 months – up from 55% in 2019. Perhaps the pandemic contributed to this, with a dabble on the lottery a welcome distraction from...
Sep 13, 2019 | Social history, Stories
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...
