research Archives - Page 5 of 13

Do the media reflect society or create it? The impact of change on public behaviour and opinion.

Feb 27, 2025 | in-depth essay

Sheila Byfield Sheila Byfield worked in the media industry for 43 years. Her final role was global Head of Insights and Research at Minsdhare where she managed both industry and proprietary research. She has been a frequent speaker on industry platforms and has a wide...

The Great Inflation: Government Policy in the 1970s and the Impact on Women

Feb 27, 2025 | in-depth essay

Phyllis Macfarlane Phyllis is a lifelong Market Researcher, former Managing Director of GfK NOP and immediate past Chair of the Market Research Society (MRS). She was previously Global Training Manager at GfK UK and has spent several years delivering, and expanding...

How typical a wine drinker is Bridget Jones?

Feb 24, 2025 | Stories

In the 2025 film Bridget Jones: Mad about the Boy the much-loved lead character is still portrayed as a wine drinker, as she was in the original Bridget Jones’s Diary book of 1996 and the 2001 film. Back then her liking was for chardonnay, usually in a large glass....

US presidential elections: is the UK more interested in issues than personalities?

Feb 24, 2025 | Stories

Recent US presidential elections have been extensively covered in the British press. What is interesting, though, is that in the past, British pollsters appear to have been more interested in attitudes to the election process and individual issues than in the...

Was the Cinzano ad campaign a win for the entire category?

Nov 27, 2024 | Stories

Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...

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