Does the generation gap matter as much as we think?

Does the generation gap matter as much as we think?

Are you a Boomer? Gen X? Gen Y? Do you know which generational cohort you belong to? And does it even matter? An article by Bobby Duffy in the Guardian, ‘The big idea: why the generation gap isn’t as wide as you think’, explores the notion that the...
Joint AMSR/Mass Observation webinar

Joint AMSR/Mass Observation webinar

Free webinar: ‘Exploring the Archives: Researching the narrative of happiness and the history of feeling’ Join us to discover how explorations into two complementary collections led to fascinating research into the narrative of happiness and the history of...
New book references Archive source material

New book references Archive source material

‘From pet economics to pet cemeteries, this wonderfully engaging history explains the changing role of pets over two hundred years.’ Claire Langhamer, Director of the IHR, London ‘Chronicles the increasing integration of pets into British life in...
Are consumers ready to splash out?

Are consumers ready to splash out?

During lockdown, despite the loss of employment income for many, consumers have been accumulating savings rather than spending. The Bank of England estimates £125 billion has been racked up – an average of £4,000 per household. Will consumers use these ‘pent-up’...
How do we market in uncertain times?

How do we market in uncertain times?

Though the current recession looks like being the worst on record, some useful guidelines from previous recessions are to be found in the Archive. In particular, the report provided by Millward Brown in 2011 showed that the tendency to shift focus from long-term...