The AMSR at Insight Alchemy 2023

The AMSR at Insight Alchemy 2023

Isn’t it wonderful to have a have an in-person Conference once again? To meet face-to-face and have live contact with colleagues and friends? This year’s MRS Conference will be a live one-day event on 14 March at the Hilton Bankside Hotel, 2-8 Gt Suffolk Street, SE1....
Does the generation gap matter as much as we think?

Does the generation gap matter as much as we think?

Are you a Boomer? Gen X? Gen Y? Do you know which generational cohort you belong to? And does it even matter? An article by Bobby Duffy in the Guardian, ‘The big idea: why the generation gap isn’t as wide as you think’, explores the notion that the...
Joint AMSR/Mass Observation webinar

Joint AMSR/Mass Observation webinar

Free webinar: ‘Exploring the Archives: Researching the narrative of happiness and the history of feeling’ Join us to discover how explorations into two complementary collections led to fascinating research into the narrative of happiness and the history of...
New book references Archive source material

New book references Archive source material

‘From pet economics to pet cemeteries, this wonderfully engaging history explains the changing role of pets over two hundred years.’ Claire Langhamer, Director of the IHR, London ‘Chronicles the increasing integration of pets into British life in...
Jeremy Bullmore 1929-2023

Jeremy Bullmore 1929-2023

Advertising executive Jeremy Bullmore, former president of the Market Research Society and non-executive director at WPP, has died aged 93. Jeremy, who started his career as a copywriter at J. Walter Thompson London, later becoming chairman, was appointed as president...
AMSR Summer Event, 26th May 2022 – report

AMSR Summer Event, 26th May 2022 – report

Judith Staig reports from the AMSR’s Summer Event, held on 26th May 2022: To be part of the audience for the AMSR summer event that took place on 26th May, 2022, was to ride a rollercoaster of emotions from pride and amazement through alarm and foreboding to...