Sep 4, 2020 | Stories
Taking a holiday abroad at the moment carries risks that we couldn’t have imagined a year ago. At a time when there’s so much uncertainty associated with travel, many of us are choosing to stay at home, with dramatic effects on the tourism industry and airlines in...
Jun 11, 2020 | Stories
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
Mar 30, 2020 | News
AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
Jan 18, 2020 | News
Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based methods he and his team used to understand why consumers respond to brands the way they do… Read more in the...
Dec 20, 2019 | Stories
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s. Some of its attitude statements have remained constant; others have been added or removed to reflect changing times. The area of greatest change has been...
