Dec 20, 2019 | Stories
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s. Some of its attitude statements have remained constant; others have been added or removed to reflect changing times. The area of greatest change has been...
May 2, 2019 | Stories
Among the most relevant uses of the material in the Archive of Market and Social Research (AMSR) website is that of being able to identify longer-term changes in our national life, by comparing current with historical data. One vehicle for doing this has been the...
Apr 8, 2019 | Stories
Perhaps the earliest and most comprehensive measurement of British attitudes on political and social issues is contained in a series of surveys conducted by Gallup for the News Chronicle on the eve of the Second World War. The findings from these are bound to be of...
Feb 12, 2019 | News
Rory Sutherland, Vice Chairman of the Ogilvy Group UK, gave the keynote speech at AMSR’s IPA Event, highlighting the importance of the archive to better understand the patterns of what change and what remain the same over time. Full story and details of the event can...
