The Archive of Market and Social Research

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Who won the washing powder wars?

Who won the washing powder wars?

Jun 11, 2020 | Advertising and media, Brands, Stories

Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
BBC studies added to the Archive

BBC studies added to the Archive

Mar 30, 2020 | News

AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research, 1978-1992, and Graham Mytton, who was Head of Audience Research for the BBC World Service1982-1998, have donated unique reports...
The CRAM/Peter Cooper Archive collection

The CRAM/Peter Cooper Archive collection

Jan 18, 2020 | News

Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based methods he and his team used to understand why consumers respond to brands the way they do… Read more in the...
Have attitudes to the environment changed?

Have attitudes to the environment changed?

Dec 20, 2019 | Social history, Stories

The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s.  Some of its attitude statements have remained constant; others have been added or removed to reflect changing times.  The area of greatest change has been...
What were we like in 1969-1972?

What were we like in 1969-1972?

May 2, 2019 | Social history, Stories

Among the most relevant uses of the material in the Archive of Market and Social Research (AMSR) website is that of being able to identify longer-term changes in our national life, by comparing current with historical data. One vehicle for doing this has been the...