Jun 26, 2026 | Advertising and media, Brands, Stories
Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV advertising, it’s been on quite a journey. Research reports held within AMSR tell the story… From Launch to Success: The Making...
May 18, 2026 | Brands, Stories
If you trace the long arc of British dieting from the late 1980s to the 2020s, the first thing you notice is that the dieting never stopped. The TGI chart of Trying to Lose Weight, 1987–2022, shows a steady, relentless rise. By 2022 about 40% of UK adults are trying...
Apr 28, 2026 | Brands, Social history, Stories
“There’s no point buying £40 shoes for a £400 suit” says a respondent in a 1989 study for Adidas, who were looking to launch an international lifestyle brand (including shoes). The report, held within AMSR, summarises the UK qualitative research, and...
May 3, 2023 | Social history, Stories
Recent reports have commented on how the monarchy’s popularity has fallen in recent years – to just 55%, according to one poll. A dip into the Archive of Market and Social Research shows what a shift this is. June 1969 saw the UK broadcast of Royal Family, a TV...
Dec 21, 2020 | Social history, Stories
A look at two Christmas related research findings published 46 years apart, and accessed from the Archive, finds similarities but also interesting changes in tone. An NOP bulletin poll from 1969 stated that “Most people enjoy Christmas – only 13% said they did not...
