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Kelly Beaver AMSR keynote speech 2026
Kelly Beaver, CEO UK & Ireland of Ipsos, gave the keynote address to the AMSR's Summer Event on 29th June 2026 on the theme "What is the point...
Why did Penelope Keith matter to advertising and research?
Penelope Keith: an AMSR tribute There is a Penelope Keith for every age. To Boomers, she’s Margot Ledbetter, horrified to be living next-door to Tom...
Is Yorkie still the manly choice 50 years on?
Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV...
Whatever happened to Weight Watchers?
If you trace the long arc of British dieting from the late 1980s to the 2020s, the first thing you notice is that the dieting never stopped. The TGI...
Was 1989 the tipping point in ‘Designer’ Fashion?
"There's no point buying £40 shoes for a £400 suit" says a respondent in a 1989 study for Adidas, who were looking to launch an international...
Were Easter Eggs ever a boy thing?
The Easter Egg market is a dynamic one – in the children’s sector in particular, the offer changes from year to year to reflect the latest trends....