THE AMSR BLOG
See also:
The AMSR Newsletter
AMSR Case Studies
The Archive in Action
What happened to Homebase?
Homebase featured on our High Streets (or more often Retail Parks) for over 40 years, but the name has now disappeared. The BBC Radio 4 programme:...
Did market research save Jilly Cooper’s career?
The news of the sad death of Jilly Cooper brings to mind the report in the Archive on the Sunday Times and other quality newspaper circulation...
How has Guinness kept its brand fresh for over 25 years?
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness...
Sir Robert Worcester
We are deeply saddened to hear of the death of Sir Robert Worcester on 5th September 2025 Bob was a hugely influential figure in market research and...
Should cannabis be legalised?
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C...
Are cricket fans bowled over by new formats? (Updated 2025)
Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had...